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Branding & Development

Home > Services > Branding & Development
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Before you embark on logo design, you must understand what a logo is and what it is supposed to do. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolize, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – Jacob, Emily, Tyler – rather than by the confusing and forgettable description of ourselves such as ‘the guy who always wears pink and has blonde hair’. In this same way, a logo should not literally describe what the business does but rather identify the business in a way that is recognizable and memorable.

It is also important to note that only after a logo becomes familiar does it function the way it is intended to do, much like how we must learn people’s names to identify them. The logo identifies a business or product in its simplest form.

So here are the Steps will take to Design and Build your Brand

  • Inquiring Questions
  • Build Design Concept
  • 2 or 3 Concept Designs
  • Multiple Change options
  • Adapting Color Scheme within Art Work
  • Deliver GIF, TIFF, JPEG, PDF, and PNG


Logos

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Thanks for taking a look at some of our clients' Logo & Banner Designs. If you're ready to take the step to create your own Brand / Logo Design, we'd be honored in working with you. Please fill out the form below, so we can schedule a time to discuss creating your new logo/brand.

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Whether you are looking to start a new project or need professional assistance in furthering it, we'd love to hear from you.

    New Technology Sources
    • 20987 N. John Wayne Parkway B104-273 Maricopa Arizona 85139
    • 602-920-9297
    • kurtis@newtechnologysources.com

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