Before you embark on logo design, you must understand what a logo is and what it is supposed to do. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolize, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – Jacob, Emily, Tyler – rather than by the confusing and forgettable description of ourselves such as ‘the guy who always wears pink and has blonde hair’. In this same way, a logo should not literally describe what the business does but rather identify the business in a way that is recognizable and memorable.
It is also important to note that only after a logo becomes familiar does it function the way it is intended to do, much like how we must learn people’s names to identify them. The logo identifies a business or product in its simplest form.
So here are the Steps will take to Design and Build your Brand
- Inquiring Questions
- Build Design Concept
- 2 or 3 Concept Designs
- Multiple Change options
- Adapting Color Scheme within Art Work
- Deliver GIF, TIFF, JPEG, PDF, and PNG
